A Day with Shopify

A Day with Shopify is a multi-city tour where select Shopify Partners and employees present insights and advice to help partners navigate and grow their businesses.

After finding success in 2016, ADWS 2017 required a refreshed logo and brand. Working with the project champion, I designed a new branding guideline, the event website and all social media assets.

A Day with Shopify is a multi-city tour where select Shopify Partners and employees give presentations, sharing insights and advice, to help partners navigate and grow their businesses.

After finding success in 2016, ADWS 2017 required a refreshed logo and brand. Working with the project champion, I designed the new brand, created a simple branding guideline and designed the event website and all social media assets.

Inspired by growth graphs commonly used to portray improvement in business, I designed a pattern of diagonal arrows as the graphical component; which suggests a sense of energy and movement into success, in contrast to horizontal lines that suggest a state of rest.

To give each tour stop its unique logo, I designed a secondary mark that allows for the customization of the city and country name, all the while keeping a connection to the main event name and mark.