Art Direction | Web Design | Social Media

A Day with Shopify

A Day with Shopify is a multi-city tour where select Shopify Partners and employees present insights and advice to help partners navigate and grow their businesses.

After finding success in 2016, ADWS 2017 required a refreshed logo and brand. Working with the project champion, I designed a new branding guideline, the event website and all social media assets.

A Day with Shopify is a multi-city tour where select Shopify Partners and employees give presentations, sharing insights and advice, to help partners navigate and grow their businesses.

After finding success in 2016, ADWS 2017 required a refreshed logo and brand. Working with the project champion, I designed the new brand, created a simple branding guideline and designed the event website and all social media assets.

Branding Guide

Inspired by growth graphs commonly used to portray improvement in business, I designed a pattern of diagonal arrows as the graphical component; which suggests a sense of energy and movement into success, in contrast to horizontal lines that suggest a state of rest.

To give each tour stop its unique logo, I designed a secondary mark that allows for the customization of the city and country name, all the while keeping a connection to the main event name and mark.

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Event Website

A website was designed to host all important information about the tour and ticket purchasing. Using a 12-grid layout, each city page contained an overview of the day, venue information, and specific program details.

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Social Media

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Tour dates animation

A loop animation was designed to preview the event's touring locations and dates. It played on the main screen while attendees entered the venue. 

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Stage Design

The banners and stage setup had to be customized to the specific venue of each city. I directed the stage design by keeping in consideration the seating distance away from the backdrops, the amount of light available in the room, the size of the space to design within, and the podium and screen locations.

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Banners and posters by Morgan Young.

Designed at Shopify

Art Direction 
Iman Ghader

Brand, social media 
Iman Ghader


 

Web Design 
Iman Ghader

Photography
Marc Thiele

Motion
Iman Ghader

Banners, print collateral 
Morgan Young

 

Web development 
Keyfer Mathewson

Project Champion 
Kimberly Fleming