Branding | Packaging

MÖNKE

Mönke is a boutique lifestyle brand with a mission to create affordable, well-designed and functional products.

As a brand new company, Mönke was a clean slate when I was hired to design its brand identity and packaging. I strived to create a brand that represented the company's functional yet minimalist design philosophy by keeping it elegant and simple.

Logo

Mönke’s logo was to be designed to represent the variety of products sold under one brand name. Starting with a mark inspired by the shape of a vinyl record player for the first category, music. I created a dynamic device that can be altered to represent each category of products sold, such as music, electronics, beauty, and home, while keeping the company name intact.

Mönke’s logo needed to be strategically designed to represent the variety of products to be sold under one brand name. Starting with a logo inspired by the shape of a vinyl record player for the first category, music, I created a dynamic device that can be altered to represent each category of products sold, such as music, electronics, beauty, and home, while keeping the company name intact.

Packaging

Inspired by the founder’s minimalist design approach, and the name’s German origins, I set out to create a polished and edgy look for Mönke. I achieved that by using simple line illustrations and graphical elements such as the frame graphic seen on the packaging; which creates a sense of staging for what the customer is about to unravel from the box.

A set of icons and illustrations were created to visually represent the advantages of Monke’s products over competitors' and to aid customers in installing their products.

Client
Mönke

Brand, Packaging, 3D renders
Iman Ghader

Photography
Jay G.

hello@imanghader.com